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BKT - Grateful letter to Customers
In order to strengthen BKT Brand Tyres in Vietnamese Market, Thang Long JSC. and Balkrisna Tyres Pvt. Ltd are making effort to improve mutually benefit cooperation. 


 

 

 

 

 

 

11th February, 2012

 

 

 

Dear Mrs. Diep,

 Trust this message finds you in best of your health and happiness. 

Taking the cue from the Indian e conomy, BKT is on a stable ground and marching on the growth path, with consistent strive to p ush the boundaries.

 With an objective of 35% y.o.y. growth and achieving the same (on average basis) for the past   decade, BKT is continuing this momentum in the new decade as well. I am pleased to share with you, that for the calendar year 2011, despite the finite available resources and various capacity constraints, BKT has achieved its target in terms of production, with an increase of 20% output in tonnage. This demonstrates our strong determination to fulfill the growing demand for our products from world over.  I  a m  also  pleased  to  inform  you  that  continuing  with  the  sales  growth trend; we shall be closing this financial year 2011-12 (April-March), with growth of over  40% in value terms. This offers us renewed enthusiasm to invest more and m ore into our R&D initiatives, Product development and Brand building. This also establishes the fact that, BKT is very well positioned to help its b usiness partners achieve their market specific objectives. 

2011  has  been  an  exciting  &  a ctivity  filled  year  for  us,  with  many  develop ments  at  various  fronts. I would like to share some major highlights with you:

 

1)      BKT  received  “Highest  Export  Award”  from  CAPEXIL  (Chemical  and  Allied  Products  Export Promotion Council).

 

2)      BKT  received  “Best  All  Round  Performance  Award”  from  AIRIA  ( All  India  Rubber  Industries Association).

 

3)      As  a  trend for  last  few  years,  our  Bhiwadi  plant  again  received the  “National  Energy  Conservation Award” from Ministry of Power, Government of India.

 

4)      Launch of new BKT bran d identity & logo at one of the biggest Agric ultural show, the SIMA Show in France (Fe bruary). This was coupled with a press conference attended by elitemedia from all over the world.

 

5)      New BKT Mould plant was inaugurated in October at a new location in Dombivali, near Mumbai. We have almost doubled the capacity to produce high quality moulds, offering better finish, with the help of state-of-the-art machines.  This  would  be  of  great  importance  for  the  rolling  our  tyres  from  the  new  Bhuj  plant,  sin ce  timely  mould  availability is a major step in this process.

 

6)      While most of the majo r machinery for the new tyre plant at Bhuj is already into the commissioning mode, I am pleased to inform you that a part of the p lant has already started with Tube production from December onwards. Full range of tubes going to be available for various off- highways tires. 

As shared with you in the past years, the vision of BKT is to become a glob al leader in Off- Highway Tyre Solutions with a 10% market share.  I  am  happy  to  inform  you  that,  with  the  current growth momentum experienced at our end, thanks to your continuous  support, we are  targeting to pre-pone the achiev ement of this vision from originally 2015, to 2014! 

Aligning ourselves with the revised target, for the year 2012, we have initiated an aggressive   growth plan.  The production is targeted to increase by 32%.  This would be achieved by upgraded capacities in the existing 3 plants as well as partial contribution from the Bhuj plant (New plant).  We are targeting t hat in 2nd half of this year, Bhuj plant would c ontribute around 20% of the total production for 2012. With the relentless work done by our  project team, we  are  targeting  to  pre-pone  commercial  production  of  Bhuj  plant  by  at  least  a  quarter.  Once   completely commissioned, this nnew plant shall almost double the capacity at B KT.

 Working constantly on our philo sophy of togetherness, we have also devised a unique training program. This programme aims at reaching out to the different levels & pockets of audience associated with BKT brand and to impart them need based training module s. Our teams are already in touch with your organization and we expect full participation as well as cooperation from your side for this mutually beneficial effort.

 

We have always believed in an inclusive growth, which has been proven in the form of customer relationships, we have nurtured since the start of our operations. This philosophy has been deep rooted in our culture. Whether it’s the personal development of our employees, the well being of our suppliers or the growth growth of our customers, we always strive for continuous enhancement in all these endeavors. The sum total of this philosophy is reflected in our new brand identity, which now highlights “Growing Together”, being our mantra for continuous growth.

We would like to thank you for the trust and cooperation extended to us in previous years and we are certain that your further renewed support will contribute in collectively acheiving the desired results in near future.

With assurance of our fullest support & Co-operation, wishing you a successful year ahead,

With warm regards,